Internet marketing is far more than just getting a good position in the search engines. There
are a variety of tools that you must develop a strategy for. You will be far more effective in driving traffic
to your website business with a balance of these resources.
SEO Optimization - This is a subset
of Search Engine Marketing and reflects how well you planned ahead when you built your site.
Pay Per Click - Just as the term implies, you
develop a budget where you will pay, by the click, to drive traffic to your site.
Doorway Pages - Just as a brick-and-mortar
business has multiple doors to get inside, your virtual business should also have multiple entry points. BUT DO IT THE RIGHT WAY!
Blogging - Web logs or blogs is a great way
to get your message out and drive traffic to your site in a subliminal way OR directly depending on how you blog.
Social Networking - While you can use MySpace
and some of the others to network, there is a growing business social networking environment on the web.
Links Marketing - The search engines place
a lot of value on your links but you cannot just link to anyone.
New Media - These tools, while on the cutting
edge now, will become a part of your mix soon. How about Video Search Engine marketing? It's here.
Banner Ads - This can be a good source
for leads and for revenue for your site if managed properly.
Keywords - You need to do some online and
offline research to develop the list that will help drive traffic to your website.
NOTE: If you would like your business banner in the rotation on each page at ABMALL or would like to be the only banner on a particular page,
contact ABMALL.
