Your web site appearance is one of the most important aspects of your online endeavor. Your
product and/or service will literally be judged by its appearance. Poor web design is one of the leading
causes of small business failure and there are literally thousands of home-based Internet businesses
struggling to make a living online. Most, make very little or no money and end up closing their site in defeat.
I have received many inquiries over the years from various individuals and businesses asking me to take a look
at their site and tell them why it isn't working. I break it down into a few basic categories that need to be
addressed with every site wanting to do online business. You must be able to handle the 30 SECONDS
guideline. Is your NAVIGATION easy to understand? Are you more concerned with
BEAUTY OR FUNCTION? Have you addressed the coding when creating your site to
make it SEARCH ENGINE FRIENDLY?
Above everything else, you must take the time to educate yourself before you begin. Even if you are not doing it
yourself, you need to know the right questions to ask. I can't stress this enough.
If you don't, you are wasting your time. Although the education may take a little longer, it will be well
worth it in the long run.
NOTE: If you would like your business banner in the rotation on each page at ABMALL or would like to be the only banner on a particular page,
contact ABMALL.
